Servoy Newsletter January 2010

In this issue:
- Happy New Year!
- Servoy Opens New Office in Zurich for Germany-Austria-Switzerland
- Servoy to Speak at Inauguration Session of EuroCloud - Feb. 4
- Servoy in Fast 500 for Second Consecutive Year
- Servoy Keynote at SaaS University Conference Dallas - 2 Free Tickets
- Servoy VUG (Virtual Users Group) - Jan. 20
- Servoy Special Webinar: iTech Professional eCommerce Plug-in - Jan. 28
- Servoy Success Story: Digital Strata, Inc.
- InfoWorld Article: Winning the Software Licensing Game
- Servoy and Softwear to Speak at ICT-Office - Jan. 20

Happy New Year!
First of all we would like to wish everybody a Happy New Year. Despite the challenges of last year, we keep expanding and closed the year with positive results. We are excited about 2010, not just because of the uptick in sales activity that we have personally seen over the last 5 months, but also because of the general economic indicators looking strong (stock exchange is always 12-24 months ahead of the real economy). We believe this will continue.

In this newsletter, you will find some interesting news about Servoy. We are increasingly asked for our opinion as a visionary in the software industry and especially in cloud computing. We are now on the board of two major SaaS organizations -- EuroCloud and ICT-Office SaaS-Cloud, and we conduct sessions, as well as keynoting at SaaS University Conference this year. Also, we continue to be quoted in leading journals and publications around the world, including an cover story interview in InfoWorld.

All in all, we are excited about the software market and particularly the cloud computing movement. We believe that our "SaaS and Back" hybrid vision is the most viable solution for all business entering the cloud.

All the best and Happy New Year,

Jan Aleman, CEO Servoy.

Servoy Opens New Office in Zurich for Germany-Austria-Switzerland
Servoy proudly announces the opening of its new office in Zurich, Switzerland as of January 1, 2010. Jan Aleman, Servoy CEO, says: "We believe that local presence is very important for our fast growing German-speaking Servoy community in Germany, Austria and Switzerland (DACH). Our strategy to grow internationally is further strengthened with this office, and we will continue to open more local offices throughout 2010." The Servoy activities in the DACH countries will be managed by Mr Geert Houben ghouben@servoy.com.

Servoy to Speak at Inauguration Session of Eurocloud - Feb. 4
EuroCloud NL is a new foundation with a European focus on cloud computing and SaaS (Software as a Service). Jan Aleman, Servoy CEO, is honored to have been asked to join the board as Secretary of this foundation. At the inauguration session, several topics will be discussed including the goals of this new foundation. Mr. Aleman will present the results of the SaaS Survey of Softletter. Softletter's SaaS survey is the industry's most comprehensive SaaS research among ISVs (Independent Software Vendors).

ISVs interested in participating in the survey can click here.

The launch event of EuroCloud is free to attend and sponsored by Cisco. Servoy sponsors and hosts the website of EuroCloud, in the Cloud on a Cloudy Servoy platform. The EuroCloud launch will be held in Amsterdam, The Netherlands, and most sessions will be presented in Dutch.

To register for this event, click here.

Servoy in Fast 500 for Second Consecutive Year
In Deloitte's Fast 500 list of the fastest growing companies across Europe, Servoy has achieved this distinction for its second consecutive year. Servoy's growth is listed as 1214% over the past five years, based on audited numbers by Deloitte from 2003-2008.

To read more about the Fast 500 List, click here.

Servoy Keynote at SaaS University Conference Dallas - 2 Free Tickets
Jan Aleman, Servoy CEO, will be a featured keynote speaker at this year's SaaS (Software as a Service) Conference in Dallas. If you are an ISV (Independent Software Vendor) utilizing or considering SaaS, this conference focuses on marketing and strategic considerations regarding SaaS -- such as licensing models, hosting issues and more.

Take advantage of these FREE offers:
  • Servoy is a Silver Sponsor and there are 2 FREE tickets to give away (a $2,400 USD value)!
    Remember, there are ONLY 2 Complimentary SaaS University Registrations available, so hurry!
    Contact Yvo Boom today by email at yboom@servoy.com or via phone: 805-990-1865.

  • Servoy is giving away 10 FREE copies of the Latest Edition of the Softletter SaaS Report (a $450 USD value)!
    The report which will be released next month, contains 450 pages with the most valuable SaaS information.
    To sign-up today for the Servoy Softletter Report Raffle, send an email to Carla Benassi at cbenassi@servoy.com.

To check out the complete conference agenda, click here.

To register for the SaaS University Conference, click here.

Servoy VUG (Virtual Users Group) - Jan. 20
To learn the tips and techniques that can save you time and effort on your current and upcoming Servoy projects, join dozens of other Servoy developers -- newbies as well as the "old pros" -- as they gather together "virtually" for the next Servoy VUG (Virtual Users Group) on January 20.

The Servoy VUG, always one of the most popular Servoy online events, will be sponsored by The Support Group -- a longtime Servoy Partner and a leader in the fields of database design, development and training for both Windows and Macintosh environments. Thanks to the generous sponsor of this event, the Servoy VUG is FREE. Those who are pre-registered will receive a reminder email prior to the Servoy VUG event. For updates on the Servoy VUG agenda; as well as who will be presenting their ideas, tips, and tricks, please visit the Servoy Forum User Groups section.

To register for the Servoy VUG, click here.

Servoy Special Webinar: iTech Professional eCommerce Plug-in - Jan. 28
Scott Butler, iTech Professionals CEO, will host a Servoy Special Webinar on the iTech Professionals eCommerce Plug-in on January 28th. iTech Professionals, a new SAN (Servoy Alliance Network) Partner, announced the immediate availability of the eCommerce Plug-in -- which enables developers to integrate the processing of credit cards and checks through popular merchants such as Chase Paymentech and Paypal, as part of building Servoy SaaS and PaaS solutions. With the eCommerce Plug-in, you can provide a free trial of your Servoy application, and then automate the upgrade process to a paying customer; use your application to process credit card transactions; charge monthly access fees in recurring payments; as well as support multiple merchant accounts on the same server.

To sign-up for the Special Servoy Webinar, click here.

For a free trial and more information about the eCommerce Plug-in, click here.

Servoy SAN Partner level members -- invited by Servoy -- are independent companies who provide Servoy-based software as ISVs (Independent Software Vendors); consulting services; customized solutions; training services; and technical resources based on Servoy technology. For more information about joining the Servoy Alliance Network (SAN), click here.

Servoy Success Story: Digital Strata
This month's newsletter features another Servoy Success Story: Digital Strata, Inc. -- Founded in 1994, Digital Strata is a software and services company that specializes in developing products that ease the burden and complexity of intricate legal processes. Legal teams, law firms, businesses, and third-party legal service providers use Digital Strata applications to help them manage these processes efficiently and accurately.

To read the full Digital Strata, Inc. Servoy Success Story, click here.

InfoWorld Article: Winning the Software Licensing Game
Jan Aleman, Servoy CEO, contributed to an article by Dan Tynan on beating the software licensing game. The article ran in the printed version of InfoWorld Magazine; the InfoWorld online edition; and was picked up by three other online publication sites. The following is a snippet from the article titled "How to win the software licensing game":

"One way to avoid the shelfware problem is to opt for software as a service," says Jan Aleman, CEO of IDE vendor Servoy. "The difference with software as a service is you don't pay upfront for the maximum number of licenses you might eventually need, you just pay for what you use."

For further detail, and a link to each of the other online publications, click here.

Servoy and Softwear to Speak at ICT-Office - Jan. 20
Servoy and Softwear will present a session on "How to transform to SaaS" on January 20th at ICT-Office. ICT-Office unites over 500 companies in the Dutch IT, Telecom, Office and Internet sectors. With a turnover of 30 billion Euro and well over 250,000 employees, these companies represent more than 80% of the total IT, Telecom, Office and Internet market in the Netherlands.

Jan Aleman, Servoy CEO and a member of the steering comittee of the SaaS-Cloud division within ICT-Office, will discuss the steps an ISV has to go through to make the switch to SaaS with a focus on the technical aspects. Servoy has helped over 300 ISVs make the switch, and with this experience can help ISVs new to the topic make informed decisions. Softwear, an ISV that migrated from a classic 4GL to Servoy's SaaS platform, will share with other ISVs their decision criteria, and how they went through the transformation process. This event will be held in the Netherlands and presented mainly in Dutch.

For more information, click here.